This is Him is a perfume by a French fashion brand Zadig & Voltaire, that appeared on the perfume shelves around the world in 2016. Beside his feminine counterpart This is Her, This is Him is one of the most successful perfumes of this young, rock brand and is a real refreshment in designer perfume scene, as well as a paragon for all the other houses. Refreshment because, in this perfume, it is shown that you can use popular and commercial fragrant notes and chords, and yet still create a scent that has a story, character, unique feel and depth. Paragon, because if a small house like Zadig & Voltaire could swing that, it is certainly within grasp for all the other, much bigger houses like Boss, Versace, Paco Rabanne, Gucci…and yet still, they don’t. I wouldn’t dare question why, even though I can anticipate the answer.

this is him

House Zadig & Voltaire was created some twenty years ago, and the idea of the creator of the brand, Thierry Gillier was to create and ‘’affordable luxury’’. Which he did, in fashion as well as perfume world because now we have pieces before us that, which seem like they have come down from a niche runway, but at affordable designer prices. The whole concept, a marriage between Yves Saint Laurent and Alexander McQueen, high fashion meets rock and roll is where much what is now happening among cool and chic youth in Western Europe. After all, the name itself was inspired by a famous writer Voltaire and his character Zadig, modern and progressive philosopher from ancient Babylon. Interesting theme, book, as well as perfume.

Perfume composition of This is Him is oriental woody, which rests on creamy, milky and sweet tones of sandalwood. A fragrant note of rubber, present but smoother and toned down compared to Bulgari Black perfume (probably the best perfume on the theme of rubber and vanilla) balances lactic sweetness, while the incense note adds depth and a dose of mysteriousness to this perfume creation. Seduction, but not of a plain kind. Cool, but not pretentious. Sexy, but with brains.

[Fragrance notes] top notes: grapefruit; middle notes: pepper, incense; base notes: sandalwood.

[Fragrance group] oriental woody.

Perfume creators are Nathalie Lorson, a lady that stands behind Dolce & Gabbana Sicily and Aurelien Guichard, genius perfumer that created many masterpieces including Bond no 9 Chinatown and Narciso.