Lovely is the first perfume by the mega-popular star of Sex and the City, whose name has been in the fashion and beauty magazines for 20 years – Sarah Jessica Parker. In collaboration with the house of Coty, Sarah launched her first perfume in 2005 and despite a negative opinion about celebrity perfumes, it was almost instantly at the top of the best quality perfume creations of the 21st century. Lovely inspired many, from well-known perfume reviewer Chandler Burr who dedicated an entire book to Lovely, called „The Perfect Scent: A year inside the Perfume industry“ to other people, like myself, to think about what makes one perfume lovely.

Loveliness. We all know what it is. We’ve seen it in romantic movies, read about it in tales of well known epic love stories and maybe even noticed it in the way rose petals sway when the wind blows. Do we know, however, anyone who possesses loveliness in their behaviour? Maybe some little girl, not yet corrupted by the world, a woman who never ever believed that being a woman is something lesser, even the elderly man, who cherishes this world in his kind and loving way, smiling, knowing that time could not touch him. Loveliness is timeless, and whispers to us through children’s laughter, feathery clouds…and Lovely.

This perfume gives us a lesson on loveliness. Its presence is modest and subtle. It’s delightful, but doesn’t bind us, it let us freely enjoy its scented notes.

Lovely is simple, but mysteriously unfathomable. Musk and lavender speak clearly with just a hint of mandarin and bergamot. It calms us down but does not allow us to fall asleep, because loveliness itself is located between dreamy sweetness and radiant energy. It allows you to be charming and gentle, characteristics that only a strong individual can allow himself to be like that. Large and sturdy oak a storm can break, but a gentle and flexible cane is left unharmed by the wind. Therefore start your day with a smile on your face and a few sprays of Lovely and show the world that you can win by being graceful.

Lovely is the ideal scent for spring, for during the day and carrying on into the evening. The price is not high and is ideal as a gift for someone’s first as well as their last perfume because loveliness is timeless.

 

It is designed for all women, from 7 to 107 years and occasionally some men who are so strong and unaffected by stereotypes that they are willing to show their gentler side. Although it is designed for women, scented oils from which Lovely is made of develops fantastically on men’s skin. Whoever chooses this fragrance has my respect, because… you need to be really strong and tough to be lovely.

The bottle is simple, elegant and the pink fluid is perfectly tuned with the advertisement featuring urban, contemporary ballerina. The perfume can be difficult to find here but you can order it through SJP Beauty website.

[Fragrance notes] top notes: martini, lavender, tangerine, rosewood, bergamot; middle notes: white pepper, orchid, patchouli; base notes: musk, cedar, amber.

[Fragrance group] floral woody musk.

Perfume creators are Laurent Le Guernec and Clement Gavarri.+

[Perfume profiling] introverted 70% extroverted 30% rational 20% emotional 80%

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What is your to go fragrance when you want to feel romantic and lovely?