The story of Fragonard

Fragonard was, together with the houses of Galimard and Molinard, the holy trinity of the history of perfume in France. In order to really understand something, one must consider its very beginnings, and that is exactly the goal of this article, to learn more about the very beginnings of perfumery and discover the magic of perfume as we know it today.


Fragonard’s history

When, after World War I, the young Frenchman Eugène Fuchs and his family left their native Saint-Chamond and settled on the sun-drenched slopes of Grasse, this entrepreneur was struck by the magic of perfume in a heartbeat, so he decided to merge two companies Cresp Martinenq and Muraour into one.

Parfumerie Fragonard opened its doors in 1926. It was named after the painter Jean-Honore Fragonard because Eugene Fuchs had the desire to pay tribute to the most famous resident of Grasse, but also to the city itself, which embraced young immigrants with so much warmth.

In the period between the two world wars, the Cote d’Azur became a place where the then elite gathered. The coast from Monaco to Cannes was flooded with artists, musicians, and writers, enjoying the bohemian lifestyle. It was this style that attracted many American tourists whose stay on the Cote d’Azur included a tour of Grasse to buy perfume. So Eugene Fuchs came up with a whole new sales concept. He gave his customers the opportunity to visit factory workshops to get acquainted with the perfume production process. The sale of fragrant products plus a visit to the factory proved to be a real hit among tourists who flocked to experience the charms of the Riviera.

perfume making

The first Fragonard museum

Eugène Fuchs was succeeded by his grandson Jean-Francois Costa, under whose management the Fragonard perfumery quickly expanded and modernized. As an avid art collector, Costa managed to collect a large and unique collection of antique perfume-making items during the 1970s. Thus, in 1975, the first perfume museum in Grass was created, which brought a completely new cultural dimension to this city. Fragonard shares his centuries-old knowledge and unique heritage with visitors in order to tell the story of the perfume from its origins to the present day.

Continuing his grandfather’s desire to preserve history and tradition, Costa initiated the creation of new museums. The Provencal Museum of Costume and Jewelry opened in 1997, the Jean-Honore Fragonard Museum in Grasse in 2011, and the Musee du Parfum in Paris near the Opera Garnier in 2015. The Paris Museum is a unique, entertaining, and instructive museum concept.

Visitors are invited to follow the production process from raw materials to harvest, extraction, distillation, formulation, industrialization, and bottling, together, of course, with the creative process and the work of the main “noses”.

In the other part of the museum, there is an exceptional collection of ancient bottles that trace the history of fragrances from ancient Egypt to the 20th century, including kohl pots, pomanders, vinaigrettes, perfume burners, travel sets, fragrant salt bottles, and expensive bottles.

fragonard museum

New beginnings

Anne, Agnes, and Francoise, daughters of Jean-Francois Costa, initially did not show an excessive desire to join the family business. Immersed in the world of perfume from the earliest childhood, they began the search for new horizons. Anne graduated from the Faculty of Medicine, Agnes found herself in marketing and advertising after studying law in Paris, while Francoise studied economics at the European Business School in Paris, London and Madrid.

However, the fact that blood is not water was shown in the case of these three women who, just like the generations before them, changed their priorities at some point, wanting to contribute to the development of the company and adapt it to new lifestyles. At their instigation, new production plants and outlets were opened in Grasse, Eze, and Paris.


About twenty boutiques in France, and since 2015 in Milan, have been offering exclusive collections of home, fashion and jewelry items that coexist harmoniously, adapting to current market needs and desires.

Talented perfumers still compose their masterpieces in Fragonard’s factories. After finishing school, they have to spend three years in the practical part in order to develop unique knowledge and create their own fragrant signature.

In addition to elegant perfumes, Parfumerie Fragonard also offers a variety of soaps, body lotions, and face creams.

Some of their most famous perfumes are: Arielle, Fleur d’Oranger, Baroque, Belle De Nuit Christmas, Billet Doux, Bleu Riviera, Capucine, Caresse, Cette Nuit La Confidentiel, Confidentiel, De Tout Coeur, Eau des Fées, Eau Fantasque, Eclat , Etoile du Sud, Fleur D’oranger Intense, Frivole Parfum, Juste un Baiser, Mademoiselle Amour, Mademoiselle Fragonard Paris, Maman Cherie, Marche aux Fleurs, Melodie…

Perfume list:

  • Arielle
  • Baroque
  • Belle d’Arles
  • Belle De Nuit Christmas
  • Belle De Paris
  • Billet Doux
  • Bleu Riviera
  • Capucine
  • Caresse
  • Cette Nuit La Confidentiel
  • Confidentiel
  • De Tout Coeur
  • Eau des Fées
  • Eau Fantasque
  • Eau Fantasque
  • Eclat
  • Étoile du Sud
  • Fleur D’oranger Intense
  • Frivole Parfum
  • Jasmin
  • Juste un Baiser
  • Mademoiselle Amour
  • Mademoiselle Fragonard Paris
  • Mademoiselle Fragonard Riviera
  • Maman Cherie
  • Marche aux Fleurs
  • Melodie
  • Mensonge
  • Miranda
  • Moment Volé
  • Murmure
  • Papa Cheri
  • Premier Peche
  • Riviera Riviera
  • Sieste
  • Sorenza
  • Tour Eiffel
  • Vetyver
  • VRAI
  • Zizanie

Flower Of The Year

  • Eglantine
  • Fleur De La Passion
  • Iris
  • Jasmin
  • Lavande
  • Magnolia
  • Mimosa
  • Miguet
  • Pivoine
  • Pois de Senteur
  • Verveine
  • Violette

Fragonard Eau de Parfum

  • Belle Chérie Eau de Parfum
  • Belle de Nuit Eau de Parfum
  • Diamant Eau de Parfum
  • Étoile Eau de Parfum
  • Reine des Coeurs Eau de Parfum

Fragonard Men’s Classics

  • Beau Gosse
  • Concerto
  • Desert
  • Eau de Hongrie
  • Eau de Seducteur
  • Fragonard F
  • Homme Elegant
  • L’Aventurier
  • Secret Absolu
  • Suivez-Moi
  • Toujours Fidele
  • Valentin

Fragonard Parfum

  • Belle Chérie Parfum
  • Belle de Nuit Parfum
  • Daïma Parfum
  • Diamant Parfum
  • Émilie Parfum
  • Étoile Parfum
  • Fragonard Parfum
  • Île d’Amour Parfum
  • Murmure Parfum

Fragonard Women’s Classics

  • Daïma
  • Émilie
  • Etoile
  • Fragonard
  • Frivole
  • Ile d’Amour

Le Jardin de Fragonard

  • Bigarade Jasmin
  • Encens Fève Tonka
  • Grenade Pivoine
  • Héliotrope Gingembre
  • Jasmin Perle de Thé
  • Rose Ambre
  • Rose Lavande
  • Santal Cardamome (Sandalwood Cardamom)
  • Tilleul Cédrat

Les Fleurs du Parfumeur

  • Beau de Provence
  • Belle de Grasse

Les Naturelles

  • Les Naturelles: Cerisier en Fleurs
  • Les Naturelles: Citron
  • Les Naturelles: Figuier fleur
  • Les Naturelles: Fleur de Vanille
  • Les Naturelles: Freesia
  • Les Naturelles: Lavande

Men’s Luxury Collection

  • Cologne Grand Luxe

Pouches Collection

  • Belle Cherie
  • Belle de Nuit
  • Belle de Nuit Intense
  • Belle de Soleil
  • Diamant
  • Eau de Bonheur
  • Eau des Vacances
  • Lune de Miel
  • Reine des Cœurs
  • Reve Indien


  • Coeur de Soleil
  • Grain de Soleil
  • Soleil

The Floral Collection

  • Fleur d’oranger
  • Pivoine
  • Rose de Mai
  • Vanille
  • Verveine
  • Violette

The Wood Collection

  • Cedre
  • Patchouli
  • Santal
  • Vetiver

Tout Ce Que J’Aime

  • Ma Bergamote
  • Ma Rose
  • Mon Immortelle
  • Mon Lys
  • Mon Oranger
  • Mon Poivre