Designer Gaby Aghion and her business partner Jacques Lenoir launched the French fashion label with the goal of providing the world with luxury ready-to-wear, a groundbreaking new concept in fashion at the time. The company was named after Aghion’s close friend Chloe Huismans, who was a fashionista herself.
Gaby Aghion was born in Alexandria, Egypt, on March 1, 1921. When they were both seven years old, she met her future husband, Remona Agiona, in elementary school. They married at the age of 19 and moved to Paris soon. In 1952, she opened a fashion house, and in 1956, she opened an art gallery. In contrast to the rigid, formal tailor-made clothing supplied by designers in the 1950s, Aghion is credited with developing the “pret-a-porter” fashion idea, which has become a symbol of soft, well-designed clothing created from sumptuous fabrics.
Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Cameron Diaz, Emma Stone, Clemence Poesy, and Katie Holmes were among the celebs that wore Chloe.
The debut collection was shown in the famed Parisian cafe Flore, where “models walked amid the tables at breakfast” instead than on the runway.
The list of designers who have contributed to this brand’s creative path is truly amazing. Karl Lagerfeld, Stella McCartney, Phoebe Philo, and Clare Waight Keller are among them. Some truly cult fashion pieces were created under their direction. Chloe introduced the world to her beloved Paddington padlock bag in 2005. Even before they were available in stores, up to 8,000 of these bags were sold. Under the creative direction of Natacha Ramsay-Levi, the brand, which has long epitomized youth and femininity, also presented the iconic “Sonnie sneakers,” influenced by streetwear.
The first tuberose floral perfume was launched in 1974, under the artistic direction of Karl Lagerfeld. This fragrance, re-released under the name Tuberose, celebrates Chloe’s “first flower” in its most sensuous form.
The new Chloe, which premiered in 2008, was aimed primarily at young women. Floral powdery notes of magnolia, peony, rose, lily of the valley, spring freesia, and a hint of lychee are combined with warm amber and exquisite cedar by perfumers Robertet Michel Almairac and Amandine Marie.
Gentle L’Eau de Chloe, introduced in February 2012, is a lighter and more refreshing version of the classic Chloe Eau de Parfum from 2008. Michel Almairac’s creation includes brilliant lemon accords, rose petals, naturally distilled rose water, and a warm and exquisite patchouli veil.
The fragrance collection Atelier des Fleurs was launched in 2019 and is based on a wide range of natural bouquets. Six renowned perfumers collaborated to create the nine-fragrance line. Amandine Clerc-Marie, Quentin Bisch, Louise Turner, Domitille Michalon Bertier, Sidonie Lancesseur, and Milena Alran created a fragrant collection of one-note featuring naturally derived ingredients, reviving images of childhood, travel, and reminiscences of moments imprinted in their minds.
Rose Tangerine is a clearer and more unfettered expression of femininity than ever before. The perfume, which will be released in 2020, was created by Sidonie Lancesseur and Michel Almairac while keeping the house’s identifiable attitude – fresh and brilliant rose as a keynote of the brand. The new rose is revitalized with unexpected fruity tints of sunny mandarin, black currant, and green undertones that add glitter to this exquisite fragrance’s cedar and white amber base.
Gabi Aghion ran the house until 1985 when it was acquired by Alfred Dunhill Ltd., which is now part of the Richemont Group.
Chloe’s trademark, then and now, is subtlety tinged with romanticism: sometimes bohemian, sometimes a bit “trimmed,” but always gentle and alluring.
- Cedrus (2019)
- Chloé (2008)
- Chloé (1974)
- Chloé Absolu de Parfum (2017)
- Chloé Collection 2005 (2005)
- Chloé Eau de Parfum Intense (2009)
- Chloé Fleur de Parfum (2016)
- Chloé Innocence by Chloé (1996)
- Chloé LISY (2009)
- Chloé Narcisse (1992)
- Chloé Rose Edition (2011)
- Chloé Rose Tangerine (2020)
- Eau de Fleurs Capucine by Chloé (2010)
- Eau de Fleurs de Néroli (2010)
- Eau de Fleurs Lavande (2010)
- Herba Mimosa (2019)
- Hibiscus Abelmoschus (2019)
- Jasminum Sambac (2019)
- L’Eau de Chloé (2012)
- Lavanda (2019)
- Love Story (2014)
- Love Story Eau Sensuelle (2016)
- Love, Chloé (2010)
- Love, Chloé Eau Florale (2012)
- Love, Chloé Eau Intense (2011)
- Magnolia Alba (2019)
- Neroli (2019)
- Nomade (2018)
- Nomade Absolu de Parfum (2019)
- Nomade Eau de Toilette (2019)
- Papyrus (2020)
- Rosa Damascena (2019)
- Roses de Chloé (2013)
- See (2013)
- See Eau Fraîche (2014)
- See Si Belle (2014)
- Tuberosa 1974 (2020)
- Vanilla Planifolia (2020)
- Verbena (2019)