Idole is the latest perfume by Lancome, a French beauty brand, that everyone has been talking about lately. And when I say everyone, I mean all those who should not even flinch about perfumes. People who know nothing about perfumes, let alone the magnitude and significance of Lancome classics like Magie Noire and Tresor – that have influenced the flow of perfume history and even the megapopular La Vie est Belle, which though not a masterpiece in a conceptual sense. Yet it was able to reveal and satisfy the contemporary taste of most in a well done and appealing manner. Unfortunately, Idole is not part of either of these two groups…
Let’s first listen to what Lancome has to say about Idole:
We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition, and re-defining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time. Idôle is a strategic launch for Lancôme, and we are delighted to present it with Zendaya to the world.
Here’s to the women who dare to dream. The women who defy expectations. Here’s to the leaders and innovators of tomorrow. Strong. Outspoken. Empowered. The women who look to themselves for the inspiration they need to shape the future. Here’s to a new generation of icons.
Your time is now. Be your own Idôle.
For the first time, I agree with the PR text, actually its first sentence. Lancome Idole really is for the next generation of women. A woman with no taste, style, personality, attitude…ultimately without womanhood as well. A woman is one of the most mysterious creatures of the universe, and Lancome Idole is just not that. It is even the complete opposite, empty, monotonous, cheap, as a woman seen through the eyes of an adult film director.
The lack of ideas, imagination, and general knowledge of what perfumes are, was also evident at the promotion of Idole, that occurred recently in Belgrade, at which many professional event-goers gathered, and that sleazed with L’Oreal management shooting compliments as if there’s no tomorrow. They were all dressed in white – totally creative, right? White parties have not been completely appalled since Paf Dedy’s party in the white (and white) of the 1990s, right? All under the banner – We are the future…if they really are the future, then I’m genuinely scared for that future because it means only one thing: The death of the perfume industry.
Let’s put the profanity of the L’Oreal marketing and PR team and those in attendance aside, let’s see how Lancome Idols smells…except as a headache.
Lancome Idole was announced as a chypre, which honestly made me happy and curious, but by the time I tried it, I realized there was no sign of the chypre accord. Maybe it was some homeopathic dose or perhaps a chypre on its dying breath. What Lancome Idole is, it is a ubiquitous fruity floral perfume, a blend of fragrant notes of pear and rose, which smells endlessly cheap, synthetic, and void.
For the first few minutes, Idole struck me as a pleasant and solid perfume, something like Cartier Panthere, worse by a mile, but still good. However, after the first hour, when the fragrance started to develop, everything started going downhill. Idole began breaking at seams, and any flaws that were not visible at first came to light. That is why you should always wait for a few hours when evaluating a perfume because just how a scent develops and blooms, whether you have tried it on a blotter, skin, or pink tinge is the key to distinguishing good from bad perfumes. Admittedly, perfume companies know that people pass judgment on scent immediately after a few seconds, so they don’t even bother to invest the money in the rest of the formula.
Lancome Idole is a classic example of how perfumes are made today. Not for people, but for focus groups and maximum profits in the shortest amount of time. They made a fruity scent (I can’t even call it perfume) that looks like baths you can buy for $ 2 over the counter. Pay for the most famous young star right now to advertise it. Put it in a bottle in the form of a flat smartphone, which embodies everything wrong with pop the culture of today. Instagram influencers who can’t keep the hands of cell phones in the endless game of narcissistic seduction and cover it all with a veil of false empowerment for women. No, they did not empower women in this way. Instead, they emphasized the opposite of emancipated and intelligent women. And that is the heavy superficiality of millennial consumerist and horder culture by serving recycled copy-paste content. I wouldn’t like to see teenage girls wear this, but I can understand, slightly. Girls over 25, especially adult women…yes, but only if they and everyone around them suffer from severe anosmia or lack of taste. Lancome Idole is by far the worst perfume to appear this year. Although, when it comes to one Chanel with Gabrielle, Dior with Joy, why don’t they scratch the nonsense of the casual masses, too. The death of the perfume industry, indeed.
The perfume makers are Shyamala Maisondieu, Adriana Medina, and Nadège Le Garlantezec.