World is the newest perfume by Kenzo. Even though it appeared in 2016 it arrived in local perfume shops just now. Judging by the ad campaign and its own website, Kenzo is very proud of this latest perfume adventure. I’ m not sure how proud they should be considering they gave us giants like Jungle and Amour, but let us start with the review and the conclusion whether this perfume is worthy or now will come to us…

The eccentric ad with a heroine dancing heretically and the symbolic all-seeing eye that stands at the top of the pyramid on the American dollar bill and in many other obscure and general conspiracy theories is a daring act. I did not expect anything less from the house that overdosed us with prunol, juicy and rich aromachemical that gives Jungle the scent of dried fruits and spices.

As far as the scent itself is concerned, it is very floral with an ample dose of fruit. It smells a bit dirty which is not necessarily bad. My personal favorite is dirty vanilla with Shalimar. Just don’t wear it at the time when you have a problem with dirty thoughts if there is ever such a time. Just like Shalimar, for some reason, perhaps because of the dirty notes mentioned, it harmonizes nicely with the scent of bodily fluids. I might add that those scents emphasize and underlines the scent of World… if it was the other way around it, it would be a problem. So, all of you who like to get sweaty during the day, this is a perfume for you.

Kenzo World is at the same time appealing and repulsive. Like the person that is hairy in the places it shouldn’t be, smelly when it shouldn’t be, physically so not your type but for some unexplainable reason totally sexy.

Kenzo World fault is that it doesn’t last, only for a few hours. From this type of scent composition, I was expecting it to last at least twice as long. Lovers of Kenzo perfumes will find this a mild reinterpretation of Kenzo perfume philosophy, but maybe the World is excellent as an introduction to Kenzo World for someone who hated Kenzo perfumes or never smell them before. Be that as it may, this is one of the novelties you should try.

[Fragrance notes] top notes: red berries; middle notes: peony, jasmine, floral notes; base notes: ambroxan.

[Fragrance group] floral woody musk. The crazy commercial for Kenzo World can be seen on their official YT channel. If you love dry fruits in the perfumes, you should check this perfume.

Perfume creator Francis Kurkdjian.

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