No.1 is a perfume by a luxury British brand Clive Christian and for years it held the title of the world’s most expensive perfume, with $2,350 for 30ml.  Clive Christian has long been committed to making a luxury imperialistic furniture. In 1999 he bought Crown Perfumery Company and dedicated himself to a different imperialistic job – making niche perfumes that sell for extremely high, unjustifiably huge and inappropriately audaciously rationalized prices.

When I say inappropriately audaciously rationalized prices I am talking about the justification of the price that Clive Christian gives: “The ingredients used in its process are extremely precious and rare.” If I wasn’t used to similar poppycocks, I wouldn’t be able to keep my stomach steady. But in an effort for this not to be a matter of resentment or the “sour grape” syndrome, let’s see what the world’s famous perfume reviewer, the man who created a theory of smelling via molecular vibration, chemist and perfumist Luka Turin said:

This one is billed as the World’s Most Expensive Perfume, but that’s a cheat: the bottle is studded with the real diamond. One ounce of this stuff goes for $2,350 at the time of writing. A simple calculation reveals how relatively inexpensive a real WMEP would be: (1) Compose it entirely of iris butter from Florence ($30,000 per kilogram). (2) Dilute that 1:5 in alcohol, and tell the distiller to keep the change. (3) Sell it by ounce at a fivefold markup. Result: roughly $750 a pop. Price aside, what’s No. 1 like? A nice woody floral in a manner of Amouage Gold but vastly less grand.

That should be enough for any smart person. Just based on this story, one can get a complete picture of business and “artistic” philosophy of the English and Clive Christian himself. Of course, there are people who will buy something just because others can’t. And they have every right to do so. But if they want real quality, luxury scents with fantastic compositions and tolerably expensive, they should stick to the brands like Amouage. There, the best perfumist have an unlimited budget, heavenly work conditions and the divine products cost around 280 euros.

My impression concerning No.1: A nice, neutral perfume you can wear every day. Its projection is very weak and can be smelled only if you press your nose on the skin. Milky, floral, powdery woody amber scent. If I didn’t know it was Clive Christian I would buy that perfume in drugstore shop on sale within Tesori d’Oriente collection although their projections are much better. Come to think of it I’d let it pass even within the economic price range.

[Fragrance notes] top notes: pineapple, plum, peach, apricot, bergamot, lemon, coriander, paprika; middle notes: rose, jasmine, ylang-ylang, carnation, iris, orchid; base notes: vanilla, benzoin, tonka, cedar, sandalwood, amber, musk.

[Fragrance group] oriental floral.

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