Coco Mademoiselle is a perfume by Chanel, a French high fashion brand, that appeared some 20 years ago, in 2001, and has blown away all other fragrances on the market. Its popularity and number of units sold were so terrific that it surpassed the statistics of the bestselling perfume of all time – the famous Chanel no. 5. To make things weirder, no one, not even the Chanel people, expected this flanker (the 1984 version of the original perfume, in this case, Coco) to achieve such success. Consequently, his success was, as with almost all mega-popular perfumes, the reason for its decline, and the rose to power of Lancom’s La Vie est Belle also didn’t help.
Despite being flanker of Coco perfume, the relationship between Coco and Coco Mademoiselle is not as tight, nor do they resemble one another as one would expect. Except for a few heart chords they share, Coco Mademoiselle is a brand-new composition. New to Coco and new to Chanel, who launched a rejuvenation campaign with this perfume. We’ve heard countless times from surrounding people that only grannies wear Chanel. An action that was sometimes successful, as in the case of Coco Mademoiselle, and sometimes complete failure, as in the case of Gabrielle.
Coco Mademoiselle is a Chanel version of a flirtatious perfume. Few sprays, and you, like a queen bee, are signaling pheromones to all bumblebees within a kilometer radius, saying it’s time for some fun. This effect can be attributed to the so-called fruitchuli accord, a mixture of fruit and patchouli, universally appealing and exciting since the famous Angel by Thierry Mugler. In the case of Coco Mademoiselle, it is a combination of fragrant notes of lychee and patchouli that invites the flirting. I have heard many anecdotes about this perfume, even one in which a guy married a girl who smelled like Coco Mademoiselle while she passed by him in the agency quarters.
The perfume composition of Coco Mademoiselle is an oriental floral, created by mixing a spicy oriental base with fragrant floral notes of rose, jasmine, and ylang-ylang. The opening is like sweet-sour candy, a uniform dose of crisp freshness and sweetness, which already indicates that this is not your typical Chanel, with the ubiquitous aldehydes in the top notes. The energetic and almost masculine opening blends very quickly with the middle and lower notes, which are dominated by a creamy mix of patchouli and vanilla. Very easy to wear, easy to understand, an optimistic perfume that takes neither the world nor itself too seriously. Coco Mademoiselle is not a statement perfume, it is meant for carefree enjoyment of everyday life, and without Lancome’s creations, one could call it easily La Vie est Belle without any doubt – life is beautiful.
FIND OUT MORE ABOUT MEGAPOPULAR PERFUMES: radiant and out-of-this-world Alien by Thierry Mugler, pure and innocent Daisy by Marc Jacobs and romantic and beautiful Stella by Stella McCartney.[Fragrance notes] top notes: orange, bergamot, grapefruit, orange blossom; middle notes: lychee, rose, mimosa, jasmine, ylang-ylang; base notes: patchouli, vetiver, vanilla, musk, tonka bean, opoponax. [Fragrance group] oriental floral.
Perfumer is Jacques Polge.