Bleu de Chanel is the first perfume pillar that Chanel house launched after commercially unsuccessful Egoiste. It appeared in 2010 and its composition is the highlight of a woody aromatic. That trend that was very popular among male perfumes at the time. Whether they were grouped in one, catastrophic pole (CK Euphoria for Men or CK Obsessed Intense for Women) or in the other more pleasant and successful such as Bleu de Chanel or fruit Diptyque Philosykos. Also, in one survey I conducted among more than 150 women, it landed in the Top 5 best male perfumes. Go figure…

Who wants a piece of that cake?

Bleu de Chanel is, in perfume terms, what happens when good pupils go crazy after years of behaving properly and aiming for excellence. That is what happened to Chanel. The house watched as other brands get successful with the new and aquatic perfumes. Naturally, they wanted a piece of that cake. They made a successful answer – a perfume that will satisfy the market needs at the time. While other brands had fun with new marine and synthetic notes, Chanel watched all that from the window of its stiff and proper room. Not anymore… Bleu has arrived!

I tend to experience perfumes, like music, in a synesthetic collaboration with other senses. Bleu de Chanel feels like a distorted sound of the 1990s rock alternative. Yes at the beginning citrus notes are the strongest, grapefruit and bergamot, enriched with spices (pepper, nutmeg) and aromatic herbs (mint). But they don’ have a clear tone like in the case of Terre d’Hermes (grapefruit) or Burberry Beat for Men (pepper) or Versace Dylan Blue (mint).

This distortion of scent notes makes that ambivalent feeling of love and hate. But wherever the roulette ends, in my book, the perfume is a success if it creates strong emotions, whether they are positive or negative. None likes “mild perfumes” just like no one likes “mild people”. Not even the proverbial gods: “Be hot or ice cold, but never mild.” And Bleu de Chanel is aquatically ice cold and aromatically hot. The pantheon of perfumes has not only seen this Chanel perfume but also liked it. For the heart, a little more effort is necessary.

When to wear?

Bleu de Chanel is an excellent perfume for business occasions and is very universal when it comes to a time of day or year when to wear it. However, its sophistication and complexity require a more formal wardrobe. My nose perceives it as extremely masculine, probably because in its base it has cedar, patchouli and vetiver. Although I don’t buy the whole male/female perfume divisions. Rules are meant to be broken but I would advise the ladies to stay clear of this perfume.  Except if they don’t want to emphasize that their stronger half has a better perfume then they. As for the boys, you will never get it wrong with Bleu de Chanel, whether you buy it for yourself or as a present. A sure bet… a sure effect and a sure success.

[Fragrance notes] top notes: bergamot, lemon, grapefruit; middle notes: pink pepper, nutmeg, mint, jasmine; base notes: vetiver, patchouli, cedar, sandalwood, labdanum.

[Fragrance group] woody aromatic

Perfume creator Jacques Polge

[Fragrance profile] 80% extrovert, 20% introvert, 30% rational, 70% emotional.