Blanche is a perfume by a well known – as much as a niche brand can be – house Byredo. Founded by Ben Gorham, House of Byredo is trying through its ideology of minimalism to allow people to clear their scent wardrobe and gain a new scent perspective through simple and elemental, high-quality formulas.

Perfume creator said he tried to describe whiteness with this scent, being inspired by his wife Natasha that gave birth to their daughter. Skilfully using aldehyde and musk notes he wanted to show her pure and untainted nature. And I think he succeeded in it. He succeeded in something else too, something he may not have hoped for – and those are carelessness and innocence. Moments of tranquillity and serenity on one’s own.

 Softly falling asleep smells like Blanche. A child’s laughter smells like Blanche. If I could reach out to the clouds, I am sure they would also smell like Blanche.

Fragrance notes are the least important in this perfume. It is the effect that matters. Its acting is directed towards our attention that turns inside. When we apply this perfume, we get away from the outside world and look deep inside ourselves, at the place which has been long forgotten and frequently dreamed of. That is the world of safety ruled by laughter and joy. We no longer seek them somewhere outside – we find them inside. In my opinion, that is the greatness of Blanche – it takes us like a sledge all the way down a snow-covered slope to our very selves. Scents have an amazing power which is completely incomprehensible at times but always magical. And Blanche is one of the most magical ones…

For me, Blanche is one of the most beautiful aldehydic perfumes. There are many aldehyde myths and disinformation in the perfume world.  Many consider them an elixir of the perfume industry, an ingredient that gives champagne-like bubbles and freshness to the perfume and makes it lift up from the skin like the bubbles in the sprinkled water. First to ever use aldehyde is said to be Chanel no 5  (it was actually another perfume, a few years older). That is what gave Number 5 a scent of freshly washed linens compared to the warm, sensual, opulent floral and base notes.

There is more than one type of aldehyde. But when used in the perfume industry, it is generally the aldehydes with the large molecular mass that smell pleasant compared to those that smell very unpleasant (acetaldehyde). Chanel no5 is known for its bouquet of aldehydes C10, C11 and C12 while modern perfume compositions use also aldehydes C14 that smell like the peaches and C18 that smells like coconut. Perfumes that are great examples of aldehyde perfumes besides No5  and Blanche are: White Linen by Estee Lauder, Sicily by Dolce & Gabbana, L’Interdit by Givenchy, Madame Rochas by Rochas and many others.

[Fragrance notes] top notes: aldehydes, pink pepper, white rose; middle notes: violet, peony; base notes: sandalwood, musk.

[Fragrance group] floral aldehyde.

Perfume creator: Ben Gorham.

[Perfume profiling] introverted 80% extroverted 20% rational 10% emotional 90%

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