Chinatown is one of the most popular perfumes of the Bond no 9 niche perfume house that finds inspiration for its perfumes in the city streets,  blocks and curiosities, the landmarks of New York (Astor Place, Brooklyn). The brand was named for the location of the main boutique on 9 Bond Street in the famous Nohou. The mission of this brand is to restore art and craft in a confused and commercialized trajectory of the modern perfume industry and also to show that inspiration can be found not only by wandering around the world, but also close by, behind the corner, if we know how to look.

The idea behind the Chinatown perfume is the encounter and the union of China as a rising superpower and New York the super city. Popular kitsch aesthetics that is dominant in Chinese souvenirs, scents and ornaments serve as an active ingredient of infusion in cool, trendy, chic NY downtown lifestyle. A far better interpretation of the name itself. I can not even imagine what would have happened if they tried to bottle the scents of some busy Chinatown.  Fragrances of chicken and pork legs, fish heads, crocodile meat, and eel soups.

chinatown

The opening of the Chinatown is synthetic, almost plastic. The scented notes that dominate are peach and bergamot. It resembles the taste and smell of a cheap lip gloss and the feeling after you put it on is similar. For an impatient customer, this would be a sufficient reason to momentarily discredit this perfume, but the patient ones will reveal the charms of this perfume only after a while when complex, darker and natural notes are highlighted with floral notes of gardenia and tuberose, as well as spicy notes of cardamom and patchouli.

The perfume composition of Chinatown is a floral fruity. A very popular category among women of all ages, but especially younger. Despite the prevalence of this genre among contemporary perfumes, Chinatown possesses certain redeeming qualities that make it stand out. A skillful balancing between synthetic and natural notes that are not hidden but emphasized and ultimately blended into one – in my opinion,  a masterpiece. There is an unusual note in the composition, a note of nail polish or scotch tape (like CdG Dot), which goes surprisingly well with fruit notes … in this case peach.

Chinatown sends a strong message: plastic and kitsch are ok if they are founded in a natural, tasteful and authentic taste. A lesson that most girls and women did not learn. Instagram aesthetics dominated by perfect, flawless faces, highlighted to resemble mannequins from the shop windows, where contouring is homework, it all resembles a plastic apple that looks nice but won’t tempt you to taste it. No fragrance, flavor or sweetness. Is Chinatown wasn’t so expensive, it would be a perfect gift for girls entering the adult world. There are many challenges ahead of them, life lessons, and it does not hurt to have a wise counselor, even in the form of perfume.

[Fragrance notes] top notes: bergamot, peach; middle notes: gardenia, peony, tuberose, orange blossom, cardamom; base notes: vanilla, patchouli, cedar, sandalwood, guaiac wood.

[Fragrance group] floral fruit.

Perfume creator is Aurelien Guichard.