Colonia is a perfume classic by an Italian niche house Acqua di Parma. There aren’t that many perfumes that have their own history and are part of perfume industry’s history. Acqua di Parma Colonia is one of those perfumes, ever since it was created in 1916 in a small factory of essential oils in old town of Parma. Very soon it became the status symbol of Hollywood, decadent and exuberating like Jay Gatsby in F. Scott Fitzgerald’s The Great Gatsby” who was played in the lastest film adaptation by Leonardo di Caprio, also a huge fan of Acqua di Parma perfumes. Its cult Hollywood status Colonia won by being a favorite of movie icons like Audrie Hepburn, Ava Gardner, Cary Grant. In a way, Colonia was their perfume signature. They didn’t need a perfume that would shout from the top of its lungs that the star has entered the room. No. They needed a perfume that will emanate naturalness, luxury, success, charm, unpretentious seductive. All the things Acqua di Parma Colonia is – then, at the beginning of XX century and now, a century later. Because art, make no mistake about it – perfumes are art – is timeless.

Colonia’s perfume composition is simple. As all great men are simple, that goes in most cases the same with perfumes. It opens with lemon and orange notes, wrapped in aromatic herbs and mild floral tones. You always have to test Colonia on skin because the musk that lingers in the back blends beautifully with the velvety scent of skin. Classic simplicity but the effect is overwhelming and intoxicating.

Colonia takes  us into another world that lingers inside us and if we are lucky, once a year, for 10 days we live in it. In the world od Mediterranean sea, when the blue of the sky in the cities is traded for the blue of the seacoast, in the place where ancient gods were born and died and human destinies were forged since the beginning of time. Modern man falls sick near the sea, Bela Hamvash said. Indeed, a modern man almost always gets sick when spending a few day at the coast. The name of the disease: boredom. Because the man loses the things that make his or her personality. Gets deprived of the city, phone, computer all the glittery and dazzling sensations. He gets face to face with himself. And what happened then isn’t life but being. The one who is truly capable of being with himself and within himself experiences a rebirth on the seaside and the one who doesn’t get sick of boredom and can’t wait to return to civilization.

Colonia has the same effect. The one who “caries the sea in him” will be reborn with this perfume. The dry and always hungry for sensations, intoxication and noise will find Colonia like the seaside, empty and dull. That man can’t be helped. The only therapy: burying your ego deep in the sand the moment you reach the sea and daily take of fish, olives and red wine in the shade of Mediterranean trees, looking at the sea. After ten days of intensive therapy, he can dig up his ego and return to the city and try on Acqua di Parma Colonia again – it has been the tester of naturalism and how we see ourselves for thousands of years. If the therapy worked, that man will not need the glittering sensations but will sail the world with class, every port will be his home and the name of the ship: Colonia.

[Fragrance notes] top notes: lemon, orange, lavender, rosemary; middle notes: rose, jasmine; base notes: musk, patchouli, vetiver, sandalwood, amber.

[Fragrance group] citrus.

Perfume creator Carlo Magnani.

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